Handle all day-to-day operations and tasks for Sponsored Product campaigns on Amazon. Participate in forming effective paid search strategies as well as launch and optimize various PPC campaigns. Be involved in keyword selection and audience targeting, and monitor budget and adjust bids to gain better ROI. Track KPIs to assess performance and pinpoint issues, maintain partnerships with PPC ad platforms and vendors, and find ways to reduce risk of click fraud.
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USD/year
USD/year
Drive the growth and profitability of Launch Potato's paid media portfolio by leading the strategy, execution, and optimization of Google Ads campaigns across multiple channels and verticals. The role involves taking ownership of pacing, reporting, and performance for assigned Google Ads campaigns, sourcing and managing creative assets, and continuous monitoring of campaign health.